People
We may share interests. We may be on the same campus or in the same neighbourhood. Yet we may never meet.
ATRIUM · PROJECT OVERVIEW
The digital layer of local life.
Atrium brings users, communities, events and businesses in the same physical surroundings into one spatial network, aiming to turn digital discovery into real-world interaction.
ONE LOCAL NETWORK. FIVE LAYERS.01 / 05
ATRIUMPeople
Ping
Events
Communities
Businesses
Location × Time × Interest × Context
Conceptual network — not a live map or user data.
PROJECT THESIS
The local internet is still fragmented.
Events are in one place, people in another, communities somewhere else and businesses elsewhere. Atrium aims to connect these parts within a single local graph to generate more meaningful discovery, stronger social connections and measurable physical action.
01THE INVISIBLE LOCAL NETWORK
We're in the same place. But unaware of one another.
Today's digital platforms connect us globally. Yet people, communities, businesses and opportunities in the same physical surroundings often cannot discover one another.
Atrium treats this disconnect as a local network problem, rather than a content problem.
Communities
People look for communities. Communities struggle to reach the right people.
Events
Hundreds of things happen in our city. We hear about many only after they are over.
Businesses
Local businesses see potential customers around them, but cannot reach the right audience at the right time.
LOCAL GRAPH
One question. Many meaningful answers.
Atrium brings different kinds of local activity into the same network instead of splitting them across separate apps.
ATRIUM
What's happening around me?
Not five separate apps.
Different parts of the same local network.
People
Discover nearby people with shared interests, skills or goals.
Ping
See social activity happening or starting around you right now.
Events
Discover nearby events, from concerts and workshops to community meetups and sports.
Communities
Find local communities that share your interests, join them and take action together.
Businesses
Discover nearby places, offers, events and local opportunities.
02WORKING MVP
An idea made into a working product.
Atrium was developed as more than a concept or presentation. Much of the B2C discovery experience, map-based local network, communities, messaging, events, business management and safety infrastructure has been built in a working MVP.
The current goal is to make this system reliable and measurable enough for pilot use, rather than simply adding more features.
Map
Discover nearby rooms and meetups.
Community
Rooms, communities and upcoming events.
Activities
Follow invitations and interactions in one place.
Profile
Bring interests and community identity together.
Aura
A visual experience designed for personalization.
Welcome
The first step into Atrium.
Atrium prototype screens. Design and illustrated features may change during development.
WHY NOW
The same need appears in pieces across different products.
Many new products have emerged around event discovery, matching gamers, finding communities, local business visibility and meeting new people.
We interpret this as different parts of the same broad need being discovered independently, rather than a single competitor category.
Which events are near me?
Where are people like me?
Which community can I join?
How do I discover nearby businesses and opportunities?
Atrium
What's happening around me?
Atrium's thesis is to connect these questions within the same local graph, rather than solve each in isolation.
04EARLY USER RESEARCH
We're building with more than assumptions.
Atrium is still in development before closed beta. We do not yet have large-scale market data or proof of product-market fit. We are conducting early user interviews to shape product decisions.
300
Atrium early user research
117
Virtual Atrium / Rooms early user research
The strongest signal was more than interest.
Many users repeated the same two conditions: sufficient local density and trust.
This is early qualitative user research. It should not be treated as representative or statistical market research.
All categories, charts and method notes for both studies
300people
01 / QUALITATIVE
Atrium early user research
Early interviews with different user profiles revealed recurring themes around local discovery, social media fatigue, safety, finding communities and local density.
- 173 people
Found the Atrium idea compelling, especially expressing fatigue with the current social media experience.
- 67 people
Liked the idea, but considered safety and trust mechanisms critical for physical interaction with strangers.
- 32 people
Said they wanted to use Atrium when it launched, particularly highlighting niche and local community discovery.
- 14 people
Liked the idea, but questioned how quickly Atrium would reach their cities or regions.
- 7 people
Were particularly interested in pricing and the free/paid usage model.
- 5 people
Said local socialising and community discovery did not appeal to them.
- 2 people
Did not express a clear view.
The strongest signal was more than interest.
Many users repeated the same two conditions: sufficient local density and trust.
This is early qualitative user research. It should not be treated as representative or statistical market research.
Source: the supplied Atrium research summary. Interview dates, recruitment methods and raw interview records were not supplied.
173 + 67 + 32 + 14 + 7 + 5 + 2 = 300
117people
02 / QUALITATIVE
Virtual Atrium / Rooms early user research
Many users who tested the Rooms idea responded positively to finding nearby people who share games or digital interests.
- 85 people
Showed strong interest in finding nearby people who play the same games or share digital interests.
- 15 people
Said they liked the idea and could use such a feature.
- 8 people
Said similar social platforms had become empty due to user and trust problems, and they would use Atrium if it overcame them.
- 4 people
Did not see themselves as target users because they had no need for gaming or virtual friendship.
- 3 people
Supported the idea, but warned about empty rooms or maps if sufficient user density did not form.
- 2 people
Did not express a clear view.
Interest was strong. The condition was the same.
Social features alone are not enough without density and trust. Rooms are therefore designed as a layer connected to Atrium's physical network, rather than a separate chat product.
This is early qualitative user research. It should not be treated as representative or statistical market research.
Source: the supplied Atrium research summary. Interview dates, recruitment methods and raw interview records were not supplied.
85 + 15 + 8 + 4 + 3 + 2 = 117
GLOBAL CONTEXT
The world is connected. But connection does not always mean closeness.
We aim to make invisible connections between nearby people, communities, events, businesses and opportunities visible, helping digital discovery become physical action.
Measurements differ; countries cannot be compared directly. Atrium is not a healthcare or therapy solution. These data do not prove Atrium's impact, user demand or product-market fit.
Explore the sourced global context
Global
15.8%People reporting loneliness
A pooled research estimate, rather than a single 2025 survey. Loneliness is a subjective experience.
WHO ↗Japan
4.5%Often or always lonely
Direct frequency question. Random sample of 20,000; 59.4% response. UCLA scores and social isolation are measured separately.
Cabinet Office Japan ↗South Korea
≈19%Feeling somewhat or very lonely
Different question wording. OECD explicitly says it cannot be directly compared with its other-country average. Youth withdrawal is a separate policy issue.
OECD ↗European Union
13%Lonely most or all of the past four weeks
Non-probability online consumer panel. 35% were lonely at least some of the time; the 13% is within that broader group. The figures are not added. We do not rank countries.
European Commission / JRC ↗England
7%Often or always lonely
Direct question; no significant change from the previous year. CES totals over 175,000 responses; the loneliness subsample is not assumed to equal that total. Community questions: October 2025–March 2026.
UK Government / DCMS ↗Türkiye
20.5%One-person households — not a loneliness rate
Ministry document citing TurkStat data. Household structure and subjective loneliness are different measures. Living alone does not mean feeling lonely.
Aile ve Sosyal Hizmetler Bakanlığı; TÜİK kaynaklı ↗Atrium's approach
Local Graph First
It considers the whole local network, rather than leading with events or people alone.
Privacy First
It does not place precise user location at the centre of the social product.
Physical Action
It aims to measure success through real-world behaviour as well as views and interactions.
Density First
It targets local network density rather than dispersed growth.
05TECHNOLOGY
There's a discovery engine behind the map.
Atrium aims to produce more meaningful local discovery within a user's context, rather than simply show the closest thing.
Location
Where?
Time
When?
Community
With whom, and around which interests?
Physical Context
What's happening in the area right now?
ATRIUM ENGINE
Dynamic Proximity Ranking
Distance alone does not create meaningful discovery. Atrium is researching how distance, time, community context and physical activity signals can be considered together.
Privacy-Preserving Spatial Processing
We are working on dynamic spatial privacy methods that reduce exposure of precise user locations while preserving location utility.
Physical Action Verification
We are researching ways to measure whether digital discovery turns into physical action without relying on a single GPS signal.
Contextual Trust & Identity
We aim to vary the information shown and permissions granted according to identity verification level, behavioural trust and interaction context.
RESEARCH & DEVELOPMENT
Atrium is a product we're building. And a set of technical hypotheses we're testing.
H1Research / Hypothesis
Can a dynamic proximity model create more meaningful physical action than distance-only discovery?
EXPERIMENT APPROACH
Compare a distance-based control with context-based ranking in a pilot.
MEASUREMENTMeaningful discovery and physical action per eligible session, considering cohort and regional supply.
H2Research / Hypothesis
How much discovery utility can be preserved as a user's spatial privacy level increases?
EXPERIMENT APPROACH
Evaluate different levels of spatial precision in controlled scenarios.
MEASUREMENTDiscovery utility and re-identification risk, with separate tests for sparse regions.
H3Research / Hypothesis
Can combining several physical signals provide more reliable physical action verification than a GPS-only approach?
EXPERIMENT APPROACH
Compare GPS-only verification with user consent and additional physical signals.
MEASUREMENTFalse positives / negatives and data minimisation; measure verification quality without sharing raw location.
H4Research / Hypothesis
Can dynamic permissions based on identity trust, behavioural risk and interaction context reduce abuse while preserving legitimate social interaction?
EXPERIMENT APPROACH
Design progressive permissions experiments by task and risk context.
MEASUREMENTReviewed abuse incidents alongside legitimate interaction and verification friction.
We do not claim these hypotheses are already proven. Atrium's R&D approach is to measure them with pilot data.
ResearchExperimentMeasurement
03ATRIUM TRUST
Connecting the real world means designing for trust.
In Atrium, safety is more than a report button or a privacy policy. Identity, visibility, location and the level of interaction people can have are parts of the product architecture.
No social platform can eliminate every risk in the physical world. Atrium aims to reduce risks where possible, make abuse harder and give users control, rather than hide the risks.
Not every user starts with the same permissions.
In development- 01
Email verification
Discover Atrium.
Explore general local activity, businesses, events and privacy-safe density information.
- 02
Phone verification
Move towards social interaction.
Access controlled connection requests and selected social features.
- 03
Identity verification
Access physical features that require higher trust.
Ping, physical meetups, nearby people discovery and similar higher-risk features may require a higher trust level.
Identity verification does not mean that a person is safe. It only means that the identity of the person behind the account has been verified.
Explore the trust architectureLOCAL ECOSYSTEM
As one side grows, the others become stronger.
User
Discovers meaningful people, communities, events and businesses nearby.
Community / Organizer
Reaches the right members, participants and physical activity.
Business
Gains local visibility, physical visits and privacy-safe performance insights.
Atrium's network effect relies on three sides of a local ecosystem supporting one another, rather than a single user group.
06ATRIUM BUSINESS
From local visibility to physical customers.
For local businesses, the challenge is more than being visible online: it is reaching the right people who are genuinely nearby, at the right time.
- 01
Discovery
- 02
Profile
- 03
Offer / Event
- 04
Directions
- 05
Physical Visit
- 06
Insights
Business Free
Be present in Atrium.
Business profile, address, opening hours, menu/catalogue and basic visibility.
Business Plus
Activate your nearby audience.
Local offers, events, advanced CTAs and stronger community interaction tools.
Business Pro
Measure and optimise physical conversion.
Advanced hyperlocal campaigns, privacy-safe performance measurement and physical action analytics.
Package structure may change based on beta and pilot findings.
07DENSITY FIRST
Not everywhere at once. By working in one place first.
For local network products, total user count alone is not meaningful. 100,000 users hundreds of kilometres apart may create less value than a few thousand active users who can reach one another in the same area.
Micro region
A limited geography.
Density
Enough users, communities, events and business supply.
Retention
Continuous local activity that brings users back.
Physical Action
Digital discovery becoming real-world behaviour.
Replication
Building the same model in a second region.
Density before reach.
EXECUTION EXPERIENCE
We know what it takes to reach real users from scratch.
150K+
Total user/download scale reached in previous mobile product experience.
~20K MAU
Operational experience at a monthly active user scale in a live digital product.
2+ years
Experience with live users, monetisation, support, product development and operations.
Atrium is a new venture. These figures are not Atrium traction; they describe the founding team's previous product development and live system operations experience.
Where is Atrium today?
Completed
- Working B2C MVP
- Spatial discovery infrastructure
- Event system
- Community structure
- Messaging
- Virtual Atrium / Rooms
- Business MVP
- Privacy-first location architecture
In progress
- Identity & onboarding
- Trust & Safety expansion
- Admin / operations tools
- Analytics & experimentation
- Pilot preparation
Next stage
- Closed Beta
- First micro-region validation
- Business / Community pilots
- R&D hypothesis tests
ROADMAP
The next goal is more evidence, rather than more features.
- Stage 1
MVP stabilisation
Current focus - Stage 2
GO Path / mentorship / product validation
- Stage 3
BİGG / R&D and commercialisation preparation
- Stage 4
Closed beta
- Stage 5
First micro region
- Stage 6
Replication
Atrium's success will be measured by whether the local network really works, rather than its feature count.
What are we looking for now?
Atrium is moving from MVP to a pilot-ready product. At this stage, we are looking for mentorship, R&D validation, pilot collaborations, community and business partners, and relationships that help strengthen the team.
Selim Azizi · Founder, Simurg Interactive
Get in Touch
Contact through Simurg Interactive's official website.